Is Your WebsiteCosting You Patients?

No dated elements like Flash, cluttered layouts, or tiny fonts

High-quality images of your facility, team, and results

Logo, colors, and fonts are consistent throughout

Easy to scan, clear visual hierarchy, adequate white space

Key value proposition visible without scrolling

Test at pagespeed.web.dev

Images compressed, none over 500KB

Board certifications, memberships, awards displayed

Google/Yelp reviews displayed or linked

"As seen in" logos, press mentions

Site adapts properly to phone screens, no horizontal scrolling

Buttons large enough to tap easily with adequate spacing

Font size readable without zooming, good contrast

Phone number is clickable on mobile and easy to find

Contact forms work on mobile with appropriate keyboard types

Loads quickly on cellular, Mobile PageSpeed score above 50

Immediately clear what you offer and for whom

Humanizing bios with professional headshots

Why you started, what makes you different

Dedicated page for each major service, not just a list

What to expect, recovery time, results

If applicable, with properly consented photos

Multiple contact methods, map/directions

Phone in header/footer, contact on every page

Real patient stories, video testimonials are bonus

"Book Consultation," "Schedule Appointment," etc., visually prominent

Different options: call, form, chat, online booking

Name, email/phone, message minimum

Clear confirmation after submission with expectations

Patients can book directly online with real-time availability

Immediate way to engage visitors, after-hours alternative

Reviews visible on site, review count displayed

Security badges, associations, certifications

Secure padlock in browser, all pages via HTTPS

Forms don't collect PHI inappropriately, privacy policy addresses health info

Each page has unique title with location and specialty keywords

Compelling descriptions for search results with call-to-action

Location mentioned throughout, Google Business Profile linked

All links work, no 404 errors

Google Analytics tracking visits, conversion tracking set up

Site works well for Google's mobile-first index