Local SEOHealth Check
Discover why patients aren't finding your practice in "near me" searches. Audit your Google Business Profile, local citations, reviews, and on-page SEO in 10 minutes.
Is your Google Business Profile claimed and verified?
You have admin access to your GBP listing
Go to business.google.com to claim or verify your listing
Is your profile 100% complete?
All fields filled: hours, services, description, attributes, etc.
Complete profiles get 7x more clicks than incomplete ones
Do you have at least 10 high-quality photos?
Including exterior, interior, team, and procedure photos
Listings with photos get 42% more direction requests
Do you post updates at least monthly?
Google Posts about offers, news, events, or health tips
Active profiles signal relevance to Google
Are all your services/procedures listed?
Each service you offer is listed with descriptions
Services help you appear in specific procedure searches
Do you monitor and answer Q&A questions?
Questions from potential patients are answered promptly
You can even pre-populate Q&A with common questions
Have you added products/treatments (if applicable)?
Products feature for showcasing specific treatments
Products appear prominently in your GBP listing
Why Local SEO Matters for Medical Practices
Patients search for healthcare providers near them. Here's why local visibility is critical.
Of Google Searches
Are looking for local information. Nearly half of all searches have local intent.
Visit Within a Day
Of people who search for something nearby visit a business within 24 hours.
Convert to Appointments
Of local searches result in a purchase or appointment booking.
Trust Online Reviews
Of consumers trust online reviews as much as personal recommendations.
Search Before Choosing
Of patients use search engines as their first step in finding a new doctor.
Choose From Map Pack
Of local clicks go to the top 3 results in Google's local Map Pack.
Key Local Ranking Factors
Google Business Profile
The most important factor for local rankings. Optimize your GBP with complete information, photos, posts, and Q&A.
Reviews & Ratings
Quantity, quality, and recency of reviews significantly impact local rankings and click-through rates.
On-Page Signals
NAP consistency, title tags with location, local keywords, and schema markup all influence rankings.
Links & Citations
Local directory listings, healthcare directories, and links from local organizations build authority.
Source: Whitespark Local Search Ranking Factors Survey
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