234% Increase in Smile Makeover Cases
How a general dentist transformed into the go-to cosmetic dentistry destination in Los Angeles.
Smile Design Studio
The Challenge
Dr. Torres had exceptional cosmetic skills from advanced training, but his practice was known for general dentistry. High-value smile makeover cases were going to competitors.
Key Issues:
Practice perceived as "regular dentist" despite cosmetic capabilities
Website showed basic services — didn't showcase cosmetic work
No presence for "veneers LA" or "smile makeover Los Angeles" searches
Average case value stuck at $1,200 (general dentistry)
Celebrity cosmetic dentists dominated the LA market
Before Working With Us:
Our Solution
We repositioned the practice as a cosmetic-first destination with a complete brand refresh, new website, and targeted campaigns for high-value procedures.
Cosmetic-First Rebrand
Repositioned from "Smile Design Dental" to "Smile Design Studio" with premium cosmetic dentistry positioning. New brand identity focused on artistry and transformation.
Transformation Showcase Website
Built stunning website featuring smile galleries, treatment journey videos, financing options, and virtual smile preview tool. Designed to convert high-value cases.
Veneer & Makeover SEO
Created comprehensive content targeting "veneers", "smile makeover", "porcelain veneers", and "cosmetic dentist" searches in Los Angeles and surrounding areas.
Consultation Optimization
Implemented new consultation process with treatment visualization, financing pre-approval, and follow-up sequences that dramatically improved case acceptance.
The Results
Dr. Torres is now recognized as a leading cosmetic dentist in LA. His average case value increased 4x, and he's become the go-to for veneer cases.
"Our cosmetic cases tripled in 9 months. The website DoctorSense built finally reflects the quality of work we deliver. Patients now come specifically for smile makeovers."
Services Used in This Project
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