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Plastic Surgery Case Study

149% Increase in Consultation Bookings

How we transformed a struggling plastic surgery practice into Beverly Hills' most sought-after aesthetic destination.

BH

Beverly Hills Aesthetic Surgery

Dr. Alexandra SterlingBeverly Hills, CA
+149%
Monthly Consultations
Top 3 for 47 keywords
Google Rankings
+1,017%
Website Traffic
+300%
Conversion Rate

The Challenge

Despite exceptional surgical skills and a prime Beverly Hills location, Dr. Sterling's practice was invisible online, losing patients to competitors with inferior work but superior marketing.

Key Issues:

1

Website hadn't been updated in 7 years — looked dated and unprofessional

2

Zero visibility for high-value searches like "rhinoplasty Beverly Hills" and "breast augmentation Los Angeles"

3

No before/after galleries showcasing surgical expertise

4

Competitors running aggressive Google Ads campaigns were capturing all the leads

5

RealSelf presence was minimal with only 4 reviews

Before Working With Us:

Monthly Consultations
Well below capacity
18
Google Rankings
Not visible for any key terms
Page 3+
Website Traffic
Minimal organic presence
340/mo
Conversion Rate
Industry avg is 3-5%
1.2%

Our Solution

We implemented a comprehensive digital transformation focused on showcasing Dr. Sterling's exceptional work and capturing high-intent patient searches.

Timeline: 6 months to full results

Luxury Website Redesign

Created a stunning, mobile-optimized website with interactive before/after galleries, procedure videos, and seamless consultation booking. The design reflects the premium Beverly Hills experience.

Aggressive SEO Campaign

Targeted 200+ high-intent keywords including procedure-specific and location-based searches. Built authority through strategic content and local citations.

Google Ads Domination

Launched targeted Google Ads campaigns for high-value procedures like rhinoplasty, facelifts, and breast surgery. Achieved top 3 ad positions for key terms.

Reputation Building

Implemented systematic review generation, optimized RealSelf profile, and created compelling patient testimonial videos.

The Results

Within 6 months, Dr. Sterling's practice became the dominant digital presence for plastic surgery in Beverly Hills, with a waiting list for consultations.

Metric
Before
After
Change
Monthly Consultations
18
45
+149%
Google Rankings
Page 3+
#1-3
Top 3 for 47 keywords
Website Traffic
340/mo
3,800/mo
+1,017%
Conversion Rate
1.2%
4.8%
+300%
Google Ads ROAS
N/A
4.2x
$4.20 return per $1 spent
RealSelf Reviews
4
89
+2,125%
"DoctorSense didn't just build us a website — they transformed how patients discover us. We went from struggling to fill consultations to having a 3-month waitlist. The ROI has been extraordinary."
DAS
Dr. Alexandra Sterling
Board Certified Plastic Surgeon

Services Used in This Project

Website DesignSEOGoogle AdsReputation ManagementContent Strategy

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